Sales Process

Be on the Customer’s Internet Highway

Price Waterhouse Coopers (PWC) recently published a report titled COVID-19: Impact on the Indian Insurance Industry (PWC, June 2020). Reproducing below some of the observations in that Report, with respect to life insurance sector. Term Insurance The Report says that while there may be an increase in the demand for online term insurance, the increased… Continue reading Be on the Customer’s Internet Highway

Finance for Life Insurance · Financial Education for Marketing · Sales Process

Human Life Value is a Financial Asset – Part 1

Give this idea a thought. The Human Life Value (HLV) of an individual is a financial asset, like any other financial asset. It is not a tangible asset like a life insurance policy or a fixed deposit. There is no document that proves its existence. There is no document that indicates the HLV of an… Continue reading Human Life Value is a Financial Asset – Part 1

Finance for Life Insurance · Financial Education for Marketing · Sales Process

How do Mutual Funds Invest Your Money?

There is a lot of hype that mutual funds earn a lot of money. It is only hype. In reality they do not. In fact roughly half of all mutual funds (equity and debt, and index funds included) earn less than 8 % p.a. The Pressure on the Investment Manager to Perform The hype leads… Continue reading How do Mutual Funds Invest Your Money?

Objection Handling · Sales Process

Corona Strategy 4 – Do not even attempt meeting the customer NOW

Building customer trust is as much of what you should say and do, as it is on what you should not say or do. On 13th April I had written on a strategy (Read Corona Strategy 3 )to follow for building customer relationship and customer trust, on what you should say or do. This article… Continue reading Corona Strategy 4 – Do not even attempt meeting the customer NOW

Finance for Life Insurance · Financial Education for Marketing

Pension Schemes should be Defined Benefit

The National Pension Scheme offers investors options in the kind of investment fund they would like to invest, based on their risk appetite. Among the options are equity based investments, where up to 50 % and up to 75 % of the invested amount is invested in equities or shares. The primary objective of choosing… Continue reading Pension Schemes should be Defined Benefit

Financial Education for Marketing

How Financial Advisors Fool You

Recently I received a mail from a financial advisor that I should invest in corporate bonds for high returns and the advisor gave a few options for investment. One of the options I am reproducing below. Subsequently in this article I shall show you how the information is mis-leading. The promotional Email informationEarn 11.50% Fixed… Continue reading How Financial Advisors Fool You