Tag: investor behavior

Finance for Life Insurance · Objection Handling · Sales Process

Human Life Value Part II: Selling to HNIs

N Ashok KumarLeave a comment

Have you been trying to sell life insurance to a HNI? Don’t. Death Benefit is not what HNIs want to buy HNIs are not inclined to buy life insurance. A successful person does not want to hear of death. He or she wants to hear something more positive. A person who is not a HNI… Continue reading Human Life Value Part II: Selling to HNIs

Financial Education for Marketing

Explained: The Concept of Risk Aversion

N Ashok KumarLeave a comment

A very important aspect of the investor’s psychology is the concept of risk aversion. That is the desire to avoid or minimize risk in investments. Not all individuals will be prepared to take the same degree of overall risk of all their investments put together. All investors do not carry the same degree of risk… Continue reading Explained: The Concept of Risk Aversion