How we sold life insurance? We are used to a selling strategy that was based on selling life insurance products. Most often an insurance agent approaches a customer and tries to explain the product features in the hope that the customer will see value in the proposal to buy a life insurance product. But many… Continue reading Your New Role
The Bharat Bond ETF has been oversubscribed. Many of the analysts would have investors believe that the Bharat Bond is perfectly safe and can be sold as an alternative to fixed deposits of banks. In terms of investment risks they are both fundamentally different. Read more to know why
We usually read articles in the newspapers that indicate how an investor should select his or her financial adviser. The usual tips given are the adviser should be qualified, should be from a trustworthy reference, should sell solutions and not products, should diversify their investments, etc. These are without doubt essential qualities of an adviser… Continue reading Who is a good financial adviser?
When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs
The newspaper MINT (24 April 2019) published a news item on a the “Report The New Social Contract: A Blueprint for Retirement in the 21st Century”, published by the Aegon Centre for Longevity and Retirement based in Netherlands. There is very good news for life insurance marketing in India in that Report. India is No.… Continue reading Retirement Planning – Your Entry Ticket
During the peak of mutual fund sales in 2017 and 2018, one of the arguments put forth by the advocates of shares and mutual funds was: If a person had invested Rs. 100 in 1979 in a SENSEX Fund, today with the SENSEX at nearly 40,000, Rs. 100 invested in 1979 would be worth Rs.… Continue reading The Senseless SENSEX
Starting today I am adding a new category of articles: Objection Handling. We will first understand the basics of objection handling before we go specific objections. Handling objections is not merely having a smart response. It requires knowledge, a specific attitude, a technique and the right communication skills. To develop on these lines we first… Continue reading Basics of Objection Handling – 1
Many of us have used Jet Airways to travel and many of us were satisfied with their service. To the traveler Jet Airways looked a solid organisation owning and operating so many planes, with services all over the world. Now suddenly the airline has stopped its services. Little did the travelers know that the airline… Continue reading Investment Risk is always Hidden till It Surfaces
There was a time not long ago when the share markets were volatile when the mutual fund sellers advocated that investors should switch to debt mutual funds claiming that debt funds were safe. They sold debt funds as safe investments, till IL&FS defaults hit the market. Suddenly it transpired that many mutual funds had invested… Continue reading Debt Funds Anyone?
Finance and Economics Education for the Life Insurance Sales and Marketing Persons Knowledge is Power Learn Concepts that Are Today’s Market Language This is the third article of the Explained Series of Articles from me. In this series I will be explaining a few concepts in financial theory and how they are linked to selling… Continue reading Hair Cut by Banks May Result in Baldness of the Mutual Fund Investor
