Objection Handling · Sales Process

Basics of Objection Handling – 3

We have so far read 2 articles on the Basics of Objection Handling – Basics of Objection Handling – 1 and Basics of Objection Handling – 2. We are approaching the subject of Objection Handling by first constructing the conceptual framework. The conceptual framework will give us the answers to all the objections we face.… Continue reading Basics of Objection Handling – 3

Finance for Life Insurance

Retirement Planning – Your Entry Ticket

The newspaper MINT (24 April 2019) published a news item on a the “Report The New Social Contract: A Blueprint for Retirement in the 21st Century”, published by the Aegon Centre for Longevity and Retirement based in Netherlands. There is very good news for life insurance marketing in India in that Report. India is No.… Continue reading Retirement Planning – Your Entry Ticket

Objection Handling

Basics of Objection Handling – 2

In my previous article I had mentioned the basic reasons why customers raise objections (https://www.helpindiainsure.iistpune.in/2019/04/24/basics-of-objection-handling-1/ ). In this article we will study some more basics. The reason we are going through the basics is that it gives a framework in which we approach the subject of objection handling. It is like first trying to learn… Continue reading Basics of Objection Handling – 2

Objection Handling

Basics of Objection Handling – 1

Starting today I am adding a new category of articles: Objection Handling. We will first understand the basics of objection handling before we go specific objections. Handling objections is not merely having a smart response. It requires knowledge, a specific attitude, a technique and the right communication skills. To develop on these lines we first… Continue reading Basics of Objection Handling – 1

Finance for Life Insurance

Investment Risk is always Hidden till It Surfaces

Many of us have used Jet Airways to travel and many of us were satisfied with their service. To the traveler Jet Airways looked a solid organisation owning and operating so many planes, with services all over the world. Now suddenly the airline has stopped its services. Little did the travelers know that the airline… Continue reading Investment Risk is always Hidden till It Surfaces

Financial Education for Marketing

Explained: The Concept of Risk Aversion

A very important aspect of the investor’s psychology is the concept of risk aversion. That is the desire to avoid or minimize risk in investments. Not all individuals will be prepared to take the same degree of overall risk of all their investments put together. All investors do not carry the same degree of risk… Continue reading Explained: The Concept of Risk Aversion

Financial Education for Marketing

People Fear Risks More than they Want High Returns

Explained Finance and Economics Education for the Life Insurance Sales and Marketing Persons Knowledge is Power Learn Concepts that Are Today’s Market Language People Fear Risks More than they Want High Returns, This is a fundamental truth of investment behavior. Let us understand this concept. Risk categories of investors and investment options Investors can be… Continue reading People Fear Risks More than they Want High Returns