Finance for Life Insurance · Financial Education for Marketing

5-Year return on Mutual Funds

The e-paper Live Mint reported on 4 Sept 2019, that the average interest on Public Provident Fund (PPF) for the period Financial Year 2014 to 2019 was 8.21 %. In the same period Live Mint reported that Large Cap mutual funds earned 7.79 % Multi Cap mutual funds earned 8.57 % ELSS schemes earned 8.53… Continue reading 5-Year return on Mutual Funds

Finance for Life Insurance · Financial Education for Marketing

Investment Risk Has Many Colours

If you thought that investing in mutual funds is risky only because they invest your money in risky investments, think again. There are risks involved with the manner in which the NAV is calculated and in the way in which the mutual fund organises its work. The risk that arises because of the way in… Continue reading Investment Risk Has Many Colours

Sales Process

Who is a good financial adviser?

We usually read articles in the newspapers that indicate how an investor should select his or her financial adviser. The usual tips given are the adviser should be qualified, should be from a trustworthy reference, should sell solutions and not products, should diversify their investments, etc. These are without doubt essential qualities of an adviser… Continue reading Who is a good financial adviser?

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Digital Prospecting

Internet does not take away your business – It can however increase your business

There is a great debate on whether life insurance will be sold entirely on-line. Whether individual agents will lose their business to online marketing of insurance companies and the various web aggregators like Bima Online. Are the days of the classical agent in life insurance getting over? This is a question that is bothering many… Continue reading Internet does not take away your business – It can however increase your business

Objection Handling

Basics of Objection Handling – 5

In a sales interview, the interview goes through a process and in life insurance selling, the process is usually stretched over to more than one meeting. The stages in an interview can be classified as Stages in a Sales Interview The hand-shake Building professional trust Building emotional trust Conduct of a needs analysis Financial Planning… Continue reading Basics of Objection Handling – 5