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The COVID Era Customers do not want to let agents into their homes or offices. Agents do not want to go to the field. Both are right. There is no point taking risks in the current COVID 19 situation. But at the same time customers are realizing more and more that they need life insurance.… Continue reading Need of the Hour – Customer Engagement
A very fundamental change has taken place in household expenses in the last couple of months. Have you noticed? Suddenly families have realized (yes realized) that they can live happily with very little money for their monthly and day-to-day expenses. A loss of job has helped some to realize. A reduction in income has helped… Continue reading Lock Down’s Golden Opportunity
Have you been trying to sell life insurance to a HNI? Don’t. Death Benefit is not what HNIs want to buy HNIs are not inclined to buy life insurance. A successful person does not want to hear of death. He or she wants to hear something more positive. A person who is not a HNI… Continue reading Human Life Value Part II: Selling to HNIs
Give this idea a thought. The Human Life Value (HLV) of an individual is a financial asset, like any other financial asset. It is not a tangible asset like a life insurance policy or a fixed deposit. There is no document that proves its existence. There is no document that indicates the HLV of an… Continue reading Human Life Value is a Financial Asset – Part 1
There is a lot of hype that mutual funds earn a lot of money. It is only hype. In reality they do not. In fact roughly half of all mutual funds (equity and debt, and index funds included) earn less than 8 % p.a. The Pressure on the Investment Manager to Perform The hype leads… Continue reading How do Mutual Funds Invest Your Money?
Building customer trust is as much of what you should say and do, as it is on what you should not say or do. On 13th April I had written on a strategy (Read Corona Strategy 3 )to follow for building customer relationship and customer trust, on what you should say or do. This article… Continue reading Corona Strategy 4 – Do not even attempt meeting the customer NOW
Hygiene and Sanitation Tips Another very important way of reaching out to your existing customers is giving tips on hygiene and sanitation. Good personal hygiene is paramount along with social distancing. There are many aspects of personal hygiene that we ignore in daily life. We wash hands as a habit, but not in a manner… Continue reading Corona Strategy – 3
Start Communicating with Your Customers During periods like this, with a lock down in force and more to come, you should not lose contact with your customers. It is very important to maintain the lines of communication. The whole population is apprehensive. What will the future be? Some are worried about their jobs. Some are… Continue reading Corona Strategy – 1
I acknowledge that it is actually a little too early to make a detailed assessment of the impact of the Corona Virus on the life insurance business. The full economic impact of the virus is not known as of yet. But one thing is clear, you can forget the way you did business in the… Continue reading Corona will change the way life insurance business is conducted
A life insurance agent is a trustworthy member of the customer’s family. Many agents are a part of the customer’s family social and family functions. It is expected that in such a relationship you will educate your customers about the virus and tell them the importance of taking care. This will go a long way… Continue reading Corona virus? What Should the Agent Do?
