Financial Education for Marketing

How Financial Advisors Fool You

Recently I received a mail from a financial advisor that I should invest in corporate bonds for high returns and the advisor gave a few options for investment. One of the options I am reproducing below. Subsequently in this article I shall show you how the information is mis-leading. The promotional Email informationEarn 11.50% Fixed… Continue reading How Financial Advisors Fool You

Finance for Life Insurance · Financial Education for Marketing

5-Year return on Mutual Funds

The e-paper Live Mint reported on 4 Sept 2019, that the average interest on Public Provident Fund (PPF) for the period Financial Year 2014 to 2019 was 8.21 %. In the same period Live Mint reported that Large Cap mutual funds earned 7.79 % Multi Cap mutual funds earned 8.57 % ELSS schemes earned 8.53… Continue reading 5-Year return on Mutual Funds

Finance for Life Insurance · Financial Education for Marketing

Investment Risk Has Many Colours

If you thought that investing in mutual funds is risky only because they invest your money in risky investments, think again. There are risks involved with the manner in which the NAV is calculated and in the way in which the mutual fund organises its work. The risk that arises because of the way in… Continue reading Investment Risk Has Many Colours

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Financial Education for Marketing

Explained: The Concept of Risk Aversion

A very important aspect of the investor’s psychology is the concept of risk aversion. That is the desire to avoid or minimize risk in investments. Not all individuals will be prepared to take the same degree of overall risk of all their investments put together. All investors do not carry the same degree of risk… Continue reading Explained: The Concept of Risk Aversion

Financial Education for Marketing

People Fear Risks More than they Want High Returns

Explained Finance and Economics Education for the Life Insurance Sales and Marketing Persons Knowledge is Power Learn Concepts that Are Today’s Market Language People Fear Risks More than they Want High Returns, This is a fundamental truth of investment behavior. Let us understand this concept. Risk categories of investors and investment options Investors can be… Continue reading People Fear Risks More than they Want High Returns

Financial Education for Marketing

The Cat is Out of the Bag

The calendar year 2018 was particularly bad for equity markets. While various analysts are giving different figures of the gains or losses in the equity markets, the main point is that those who invested either directly in shares or through equity mutual funds lost money. Morningstar reports (https://www.morningstar.in/posts/50281/mutual-funds.aspx Date 2 Jan 2018)  the following  gains/losses… Continue reading The Cat is Out of the Bag

Financial Education for Marketing

Data From S & P: Under-performing Mutual Funds

Standard & Poor (standardandpoors.com) publishes on the website https://us.spindices.com/spiva/#/reports the performance of mutual funds in comparison with the S & P Index. This is called Spiva (Standard and Poor Index vs. Active Funds). They do this for many countries around the world. For India, as on 30 June 2018, this what their analysis says: Large Cap… Continue reading Data From S & P: Under-performing Mutual Funds