When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs
There is a great debate on whether life insurance will be sold entirely on-line. Whether individual agents will lose their business to online marketing of insurance companies and the various web aggregators like Bima Online. Are the days of the classical agent in life insurance getting over? This is a question that is bothering many… Continue reading Internet does not take away your business – It can however increase your business
The world is going digital. Are you? We are used to the old methods of prospecting, which have their strengths. After all, the older methods brought you to where you are – a successful life insurance agent. But the business environment is changing. Just as many things are changing very fast in the world around… Continue reading Digital Prospecting
In a sales interview, the interview goes through a process and in life insurance selling, the process is usually stretched over to more than one meeting. The stages in an interview can be classified as Stages in a Sales Interview The hand-shake Building professional trust Building emotional trust Conduct of a needs analysis Financial Planning… Continue reading Basics of Objection Handling – 5
