First Things First Indians Mostly Save in Low Risk In our previous article (Read Indians Want Long Term Low Risk Investments) we had shown that Indians save money for the long term and for the short term needs. For long term needs they save in life insurance endowment, provident fund and pension. For short term… Continue reading A Customer Wants to Buy Mutual Funds, How Should We Respond?

Factors considered by individuals when they invest money Individual financial decision making is based on the following important aspects. Professional Trust: A customer needs to develop professional trust and confidence in you. It is not sufficient that you are his relative or friend. Suppose you tell your customer that he will get a monthly pension… Continue reading Financial Planning – The Real Issues in Individual Financial Decision Making And Why You Should Sell Risks and Not Returns

What is the preferred duration of holding an investment in India? Let us classify investment and saving holding of individuals as long term and short term. Long term is 10 years or more, while short term is less than 10 years. If we take a look at data that RBI releases every year on Components… Continue reading Look at Your Market Closely – Indians WANT Long Term Low Risk Investments